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For
Product Developers
View/Download the list of KRI's Seal of Approval
Publications here
We at KRI support the
spread of The Teachings
of Yogi Bhajan in as
many ways as possible,
whether you are putting
together a Yoga Manual,
a book, a CD or DVD, a
research article,
website content, on-line
products or translations
of existing KRI
products. In 2001, Yogi
Bhajan contributed the
intellectual property
rights of all his
teachings to YB
Teachings, LLC, which
KRI manages. Our job is
to ensure that Yogi
Bhajan’s Teachings are
conveyed with accuracy
and portrayed with
integrity.
We do this by first
having you formally
request to use The
Teachings for your
product and then through
a process called KRI
Review. If your product
meets the required
standards it will
receive the KRI Seal of
Approval, a sign to
consumers that The
Teachings of Yogi Bhajan
have been accurately
conveyed in your
product. Products
displaying the KRI Seal
of Approval are actively
promoted by KRI, IKYTA
and Aquarian Times.
The best time to contact
KRI is early on in your
product development
process. Working hand in
hand with KRI along the
way minimizes the need
for costly
after-the-fact changes.
Once you know what Yogi
Bhajan Teachings you
wish to use and have
your product outlined,
please contact Siri Neel
Kaur Khalsa at
siri.neel@verizon.net
for an initial
consultation.
Permission to Use The
Teachings of Yogi Bhajan
After contacting Siri
Neel Kaur for an initial
consultation, the next
step is to complete a
“Permission to Use The
Teachings of Yogi
Bhajan” form. In
completing this form,
you will need to provide
the type of product, the
title, the Yogi Bhajan
teaching material(s) you
wish to use and the
source(s) from which you
obtained it. There is a
$26 processing fee for
handling your request.
KRI Review Process
There is a fee of $108
for KRI Review. This fee
must be received by KRI
prior to the
commencement of the
review process. In
certain instances, this
review fee may be
waived. Siri Neel Kaur
will let you know about
this during the initial
consultation.
As mentioned earlier the
best time to contact KRI
is early on in your
product development
process. It is common
that the outcome of the
KRI review process
results in changes being
necessary. Working hand
in hand with KRI along
the way minimizes the
need for costly
after-the-fact changes.
This is especially
important for
photographs and
illustrations, DVD’s and
other recorded material
which can be difficult
and costly to change
once they are done.
To submit your product
for review, e-mail a
copy of the manuscript
to Siri Neel Kaur at
siri.neel@verizon.net.
CDs and DVDs can also be
sent by email or a hard
copy can be mailed to:
KRI Review
P.O. Box 1819
Santa Cruz, NM 87567
You will also need to
e-mail or mail a scanned
or hardcopy printout of
all the previously
approved Yogi Bhajan
teaching materials that
you intend to use, along
with notations
referencing these to
your product.
The initial review
process usually takes
approximately 2-4 weeks
to complete. If you are
interested in having a
product ready for Summer
or Winter Solstice, the
product must be
submitted for review at
least two months in
advance of the event to
insure completion.
This is always a busy
time for us.
The reviewer will work
with you towards the
goal of your product
receiving the KRI Seal
of Approval, although
paying the fee and going
through the review
process does not
guarantee it.
Royalties
Before a product can
receive the KRI Seal of
Approval, an agreement
is made regarding the
amount of royalties to
be paid to The Teachings
of Yogi Bhajan. These
funds support the
ongoing work of
developing the Library
of Teachings. These fees
can vary from a one-time
flat rate paid in
advance to a percentage
of net sales (gross
sales less returns &
refunds) to a percentage
of gross profit (net
sales less production
costs) whichever
arrangement best suits
your particular
situation and product.
KRI Seal of Approval
The KRI Seal of Approval
lets the consumer know
that the product
carrying this Seal has
been through a rigorous
review process by the
KRI staff. The review
process is designed to
ensure that The
Teachings of Yogi Bhajan
are conveyed with
accuracy and integrity.
The KRI Seal of Approval
honors those products
that successfully meet
the standards of KRI
review and can be
displayed on your
product once you
complete the review
process. Products with
the Seal of Approval are
actively promoted by
KRI, IKYTA and Aquarian
Times. Collectively, we
reach millions of people
all over the world.
Steps for Receiving
KRI Approval
To summarize, here are
the steps for receiving
the KRI Seal of
Approval.
- Complete and submit the Permission to Use The Teachings of Yogi Bhajan form
- Pay the Application Fee
- Complete the KRI Review Process
- Sign a Teachings of Yogi Bhajan royalty agreement
KRI Standards for Granting Seal of Approval
Due to the variety of products and situations, the criteria for granting the KRI
Seal of Approval cannot be boiled down to a set of rules, although there are
certain guidelines that are generally used by KRI for this determination. These
guidelines are provided here so that you may be aware of them.
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The product creator first submits the Permission to Use The Teachings of Yogi
Bhajan form, pays the Application Fee, completes the KRI Review process, and
then signs a Teachings of Yogi Bhajan royalty agreement. If the product is for
promotional purposes, the only requirement is a Permission to use The Teachings
of Yogi Bhajan form.
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The Teachings used must be verifiable, either from material previously approved
by KRI, including books, manuals and Yogi Bhajan video/audio material. In
certain circumstances, it is acceptable to use information from the notes of
Yogi Bhajan’s original students.
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The Teachings may not be changed though you may provide explanations and
interpretations in your own words as long as these are clearly delineated from
the original teachings and maintain the accuracy and integrity of The Teachings.
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The product must present The Teachings of Yogi Bhajan with accuracy and
integrity.
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Instructions of Kundalini Yoga as taught by Yogi Bhajan® must be accompanied by
clear and accurate illustrations or photos.
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The product must contain a medical disclaimer.
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The Teachings cannot be mixed or changed by incorporating any other style or
school of yoga. Other disciplines may be present in the material as long as it
is distinct from Kundalini Yoga as Taught by Yogi Bhajan®.
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The product must acknowledge the source of The Teachings as Yogi Bhajan, Master
of Kundalini Yoga, and must use the copyright statement from the Permission to
Use The Teachings of Yogi Bhajan form (item #3).
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The product cannot contain material that conflicts directly with the philosophy
of The Teachings.
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The product must be of professional quality in terms of writing, layout and
graphics.
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The use of the trademarked phrase “Kundalini Yoga as Taught by Yogi Bhajan®” is
encouraged.
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